2:10
There are many reasons a great company can stumble, such as incompetence, bureaucracy, arrogance, tired executive blood, poor planning, and short-term investment horizons. There are also other reasons that play a role such as laws that make disruptive innovation difficult. However, it is still possible for managers to succeed with disruptive technologies. If the performance of the technology exceeds that of the market's needs, then it will lead to less expensive and more convenient disruptive technologies. Historically disruptive technologies don't have new innovations, they are just old technologies put together in a novel way that provide the customer with a new set of attributes that were not available before.
2:11
Managing better, working harder, and not making dumb mistakes doesn't imply that your company will do well in the face of disruptive technology. We have learned that some of the best executives in very successful companies using the best managerial skills, have led their companies toward failure. Managers need to realize that these capabilities, cultures, and practices are only valuable in certain conditions. Sometimes disruptive technologies are not ready for market today, but they are tomorrow. Managing innovation is like the resource allocation process. Also matching the market to the technology is very important.
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